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What is link analysis in SEO?
Link analysis, which entails looking at the backlinks referring to a website, is an essential component of SEO. Search engines use backlinks to assess a website's authority, relevancy, and popularity. Link analysis comprises analyzing the anchor text used in those links as well as the quantity and quality of the backlinks. Low-quality links might hurt a website's potential for ranking whereas high-quality backlinks come from reliable and pertinent websites. Link analysis is a technique used by SEO experts to comprehend a website's link profile, spot potential problems, and create plans to raise the ranking potential of the site. To maintain and raise a website's search engine rankings, link analysis is an ongoing process that needs regular monitoring and study.